I also signed up for Google AdWords to promote the website. It's pretty easy to set up but can be pricey. I'm paying per click of the website, so anytime someone clicks on the ad when it appears after someone Googles "retro candy basket" or something similar to that, I am charged a certain amount. The amount is different every time the ad is displayed, but I was able to choose a maximum of $10 per day - I'll have to lower that value after a week or so since that is crazy expensive. But, bottom line - it increases traffic to the store, especially considering the site does not show up on Google without the ad.
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